we love you!
Candy without compromise.
taste the honey!
No Refined Sugar
No Sugar Alcohols
Non-GMO
Gluten-Free
No Seed Oils
Kosher
No Artificial Colors
Meet Our Flavors!
A pop of cute, juicy fruit in every bite!
Yummy!
What Makes Us Super Special
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Created by Sisters
All Natural Flavor was founded by sisters, Jess and Jenny Assaf. We're on a mission to make classic candy with clean ingredients. We promise to use only the healthiest ingredients possible. You deserve the best!
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Crafted with Love
Every product we make has been thoughtfully and intentionally formulated with only the finest ingredients. Taste is important, but health is even more important to us. And our products are great for the whole family.
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Candy with Standards
Our products are free of refined sugar, sugar alcohols, seed oils and artificial colors. Honeybears are sweetened only with honey and plant-derived allulose and all of our natural flavors are derived from truly natural sources.
Our Story
We're Jess and Jenny.
We’re sisters and best friends born eight years apart. This brand is the deepest expression of our love for each other and the world!
We love being healthy.
Health is our number one priority. So we set out to create classic candy with healthier ingredients.
Ingredients matter even more.
After over a year of formulation, we achieved our goal of creating delicious gummy bears with good ingredients that meet our strict standards.
We love candy.
Since we were kids we always loved candy. But it wasn’t until later that we started to question the ingredients in our favorite products, and we weren’t happy with what we saw.
Taste matters to us.
We knew we wanted our gummy bears to taste just like the ones we know and love. It’s so important to us that our candy is just as tasty as the popular versions.
Tell us what you think!
We want to know what you think about our candy, what you like and what we can do better. Write to us and share your experience!
Sister magic!
Us vs. them
| Scroll left to right | Us | Haribo Goldbears | Smart Sweets | Sweedish Gummies |
|---|---|---|---|---|
| No refined sugar | ||||
| No sugar alcohols | ||||
| No artificial colors | ||||
| No seed oils |